Sat down Friday with a possible interviewee for the show. Here’s the skinny:
Clifford Hecht is the grandson of the founder of “Classy” tux manufacturers and rental, est. 1918.
Classy was a medium sized but influential Montreal-based business that expanded throughout Canada. Manufacturing plant in Montreal, warehouses in Montreal, Mississauga and Vancouver, storefronts all across the country. They were the first to modernize and professionalize the tux suit rental business, according to Cliff.
The business is ninety years old, but following the economic crash it closed its doors at the beginning of this year. The original Hecht family owners sold out in the 1990s, and three subsequent owners tried to make a go of the once dominant business name.
Founders Marcus and Rose Hecht, Cliff’s grandfather and grandmother, went from occasional tailors to full-time tux makers, and then began renting out suits in the 1920s. The 1980s were a boom decade for Classy: Cliff and his brother Stephen, with their father Joseph, managed all operations. At the company’s largest they employed 500 people.
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Cliff and Stephen Hecht running the family business
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The Hecht family business, Classy’s catalogue circa 1986
But in early 90s, union workers forced the tux-makers to go on strike and they walked off the job. Stephen pushed to have their designs sent to Korea for manufacturing, and they decided to outsource. That was the beginning of the end. Everything started to go downhill. They had no need for the manufacturing sector anymore and once Moore’s clothing got in the market with cut-rate low prices for tux rentals, Classy had to downsize even more.
Cliff sold his shares in 1992, got a few other clothing stores going, but now works, ironically, for Moore’s on Ste. Catherine.
Classy owned storefront property in Phillips Square, and since they held on to the building and rent out to restaurants, we can get in there to film. The iconic Classy sign still up, which for its time was one of the biggest and flashiest in the city. Their Art Deco “man in tux” logo was on the cover of an art design magazine (still trying to find out which one). Their offices at 486 Ste. Catherine O. won an award for architecture. It’s now a Japanese restaurant. They were given an award in Ottawa by Prince Charles for the best middle sized company in Canada in the mid 80s.
We could also talk to Harold Simpkins, a professor of Marketing at Concordia, who was their VP of marketing for years. Cliff is still in contact with him. He might be a good source on how and why things went down.
How things went down, and where we go from here, is a theme we continue to explore.